Where Brand Development meets Personal Transformation
Changing the face and frequency of brands & business.
Awaken the Brand™ by Suhailah is a Brand Development and Personal Transformation platform and what we do is, first and foremost, rooted in a sense of purpose for us as well as for our clients. Aside from our very real expertise in the world of brand development and marketing working with highly successful, globally recognized consumer facing brands, and influential people, we lead with Spiritual Intelligence and, through our services, place an added focus on personal development and transformation.
On the most fundamental level, Brand Development - whether for your personal or business brand - is about aligning your brand with your values and objectives. It is a creative process and conceptual in its very nature. Self-transformation is the act, process or result of transforming oneself; Key among these are a transformation of one's thoughts, actions, and behaviors. For Suhailah, these two go hand in hand and so thru her services at Awaken the Brand™, she guides her clients through both at the same time by helping them understand themselves in a deeper way by reflecting the truth. - Awaken the Brand™ by Suhailah is where brand development meets personal transformation.
Your brand is an extension of who you are and why you are here.
"When we begin to build our brands and businesses, whether we realize it, intend to, or want to or not, we are stepping into a leadership role. This is not about being a “boss” as in the ego-centric way that many use this term today in popular culture. For starters, being a boss and being a leader are not the same things. Learning to be a leader comes with the territory when you have a business and are building a brand, and it comes with a responsibility.
And while you might have no intention of building a large brand or business – perhaps it will only be you - - if you plan to present anything to anyone my hope (and this book’s aim) is that you do it with a higher level of consciousness and awareness than what has come before.” - Suhailah - Excerpt, "Awaken the Brand by Suhailah, Unleash Your Personal Potential Through Building Your Brand."
Products + Services
GET UNSTUCK.
ACHIEVE CLARITY.
UNLOCK your VISION.
NEW BOOK:
"Awaken the brand By Suhailah, Unleash Your Personal potential Through buildinG your brand"
My new book available on
Amazon (w/ Free Kindle app or Kindle Device)
Clink any of the links directly above to be redirected there. - Book is available in eBook format only; Audiobook coming soon.
1 on 1 Coaching Package by Suhailah
This is a package of four, 1 to 1.5 hour sessions over the course of 3-6 weeks, and includes brand building assignments to be done on your own time and that can be used for years to come.
FOR SELECT CLIENTS ONLY.
Clients are selected based on availability and a mutual alignment to ensure the best fit for both parties.
For further inquiry and cost please email us below.
Webinars, Workshops, PanelS, PODCASTS, & Speaking Engagements
To book Suhailah for creative and transformational group webinars, workshops, panels, podcasts, and other speaking engagements, please send an email outlining the details of your request by clicking the button below, or by contacting Laurie Dobbins, Management,
CLIENTS ARE SAYING...
Delvin McCray
LUXURY FASHION DESIGNER, ENTREPRENEUR
Bravo TV's Project Runway Season 18 &
Project Runway Redemption (2021)
""The expertise and capabilities that Suhailah possesses are nothing short of amazing. These are crucial services that every business needs, small or large. Having utilized Suhailah’s services a second time, the experience assisted me with taking my brand in the most authentic direction where fear held me back from producing the brand I truly envisioned. Hiring a company to perform a duty is one thing, but the difference with Suhailah is that she gets in the trenches and invests herself fully into your vision. With her help I was able to successfully rebrand my company, understand my target market much better, which has made the development of collections much more clear. Key details were filled in and my horizon of marketing was expanded far beyond what I could have accomplished on my own. The impact of these services will have an everlasting impact on my brand.
K. Monique
AUTHOR, PUBLIC SPEAKER, ENTREPRENEUR
Health & Wellness; Motivational
​"Suhailah helped me clarify exactly how me as Katrina relates to my actual brand and how I should be navigating strategically and communicating my brand thru my different works and how I can do so in a way that is authentic to my voice and to the particular audience that I am seeking to attract. The clarity that it brought about was extremely helpful to the point where I went back to a drawing board with some of the brand components and on some of the projects that I’m working on to clean some things up and to tighten it up as a result of working with Suhailah. I would highly encourage you to work with Suhailah and any of her offerings and I’m looking forward to building and doing more and more and more with her as I build my brand and my business.
K.T. Nelson
ENTREPRENEUR, START-UP CO., ACTOR
Financial Services; Luxury Candle Line
“When I tell you Suhailah has elevated my business in a way that….I wasn’t prepared! I knew I wanted help, but she’s helped me grow so much and she just has elevated me, even the way I operate, and helped me brand a business in a way that I didn’t even know was possible. Think about that. When someone comes into a situation where you want help, you know they’re good, but you don’t know that they're great and that’s what she is. Suhailah is truly amazing. She’s a breath of fresh air, but also she can help you build your brand and make money. She sees things. She has that eye and she's dedicated to helping her clients. She has impacted my business and life in so many ways.
Dr. Grace
PHYSICAL THERAPIST, PRIVATE PRACTICE
Women's Health; Pelvic & Womb Healing
"I had the pleasure of working with Suhailah for Awaken the Brand’s one on one coaching. My goal was to rebrand my website and my business to reflect the inner growth that I had experienced within the last 2 years. I wanted to make the spirituality that I bring to my practice relatable and inviting, I wanted to be warm and I wanted to present my specialty in a way that would highlight that I am also just a reflection of you and everyone we meet. So oftentimes when you see medical professionals portraying that they can help you with your issues they have their white coats on and they're standing outside of the issue. I wanted to stand in it and practice vulnerability and altruism, authenticity. And so these were all concepts that I brought to Suhailah and she was able to truly first just get to know me and understand what I need in my brand to communicate to my audience. She helped me with the concepts, action steps and the language around building this brand. The best thing that I got out of our work together was - I had fear come up a little bit during our sessions which was kind of a scarcity fear and, you know, what if some people don’t like my new brand. She was just like those just aren’t your people and the right people will find you and they need to you be you. I really enjoyed my time working with Suhailah. If you are here the universe has brought you to Suhailah. She is very unique and special and you have been called forth to take the next step.
Brand & Brand DevelopmenT
My What & Why
by Suhailah Yoba
I help solopreneurs, entrepreneurs and creators who feel stuck, unclear, scattered and/or unsure, achieve clarity in developing their personal brand, and also as it relates to the work/ideas/business they want to put out into the world, so that they can move forward and step into their sense of purpose and destiny.
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On Brand - I define a brand as a promise. By this I don't only mean the promise you absolutely need to be able to deliver on when you have a product, service or offering. By this I mean that for each of us I believe our soul has a promise and a story for our life that is awaiting our direction...waiting to be awakened...so that we might become the person we are meant to become and fulfill our fullest human potential. This doesn’t happen in one quantum leap no matter how you think it looks when observing someone else's business or personal brand from the outside, but step by step. For many of us creators and entrepreneurs this is expressed through a physical business, product or service or, in other words, by offering our unique gifts to the world through these things. I am committed and passionate in helping others in reaching for and igniting this in a world where product, service, business and companies can equal a deeper purpose, and where we have the opportunity to transform ourselves - to grow...to expand our capacity...to evolve...to awaken - in the process.
The very word Logo, which is the part of a brand's visual identity that allows us to recognize a brand i.e., Apple's apple, Nike's swoosh and McDonald's golden arches, means "Word." Translated, "Word" means purpose, a plan, a pattern. This means a promise, which is why when we say "She didn't keep her word," we mean they didn't keep their promise. It's an intention and it means to do something. So often brands and the people behind them forget or never think about this deeper promise outside of the bottom line and so they don't truly or consistently keep their word, tehir promise.
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On Brand Development - There are conflicting reports on who this quote originated from, but there is a quote that I have loved for years that says, “People will forget what you said, people will forget what you did, but they will never ever forget how you made them feel.” This is about people, sure, but in many ways we can say the same about brands. In this way, brand development is about what people can feel - It transcends what people can see. It is about experience and it is reputation.
On the most fundamental and basic level, brand development is about aligning your brand with your values and objectives. It is a creative process and conceptual in its very nature...until it all starts to come to life in the way that it so effectively informs all of the other areas of your business if done correctly. It's a long-term process with far reaching benefits and impact. It's about developing the personality of your business and so, just as human beings do when choosing to connect with another human, it's about interconnectedness, interrelatedness, bonds and relationship with the audience or customers that you serve and it's the thing that makes you stand apart from your competitors. Brand development is not branding, it is not sales and it is also not about promotion. It does, however, look at your brand though a lens that sees it as a whole and ties it all together and so making you more authentic through and though, more trustworthy, more resilient, and ultimately allowing you to create a high value business.
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My name is Suhailah Yoba. First name pronounced Sue-hi-la. I am a brand builder, brand marketing executive, entrepreneur, and business woman. I believe that PRODUCT (including SERVICES) can equal PURPOSE. That there is purpose in what we each feel called to create, how we feel called to show up and contribute our individual gifts and talents to the world/the world around us, how we feel called to serve and uplift others.
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I am here to help others uncover what this is for them, and from this has come Awaken the Brand by Suhailah™ – a platform I created in 2018 with a beta test of a 6-week brand marketing masterclass and that now also includes one-on-one coaching services, an exclusive one-day brand strategy intensive, and a new 7-week online course of the same name for those wishing to develop their personal brand and/or their business brand. Through my brand development process I help others understand themselves in a deeper way by reflecting the truth and so, in this way, Awaken the Brand by Suhailah™ is where brand development meets personal transformation.
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My career kicked off in the vibrant music industry of NYC, my birthplace, where I worked with renowned record labels like RCA Records and Island/Def Jam. Transitioning into the world of Advertising, I honed my skills at a prestigious multinational agency, where I worked on and oversaw brand campaigns for global giants such as The Coca-Cola Company, Levis, and L'Oréal Cosmetics..
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As a Vice-President at an award-winning Experiential Marketing Agency, I spearheaded teams across the U.S., overseeing campaigns for brands like Guinness, HBO, and Smirnoff both in the U.S. and internationally, and building and operating their NY office.
In 2013 I launched my brand & entertainment marketing consulting firm – lanier global group.™ - where I launched with American Express as one of my first clients, and since then have had clients such as NBC Universal, USA Network, The Millennium Tour, Smart, Funny & Black and others. My journey has also intersected with clients in the realm of tech startups, including the likes of Stability AI, a $101 million AI venture. Additionally, I've lent my expertise as Chief Brand + Strategy Officer to ventures like the production company of esteemed director Anthony Hemingway..
As a I was building my career working for big and small companies, I didn't always have the choice to say yes or no to the brands and projects assigned to me and at the same time I also didn't always consume what I was asked to market and/or build. Still, I needed to be able to tell a brand story and connect it to audiences and, for that, I needed to feel connected to the brands and people behind them. In this way, I started to approach every project and client at the onset by first getting to know the person behind the product - from the beginning. Even if it's a 260 year old brand like Guinness beer where I would never get to meet its founder, or an emerging recording artists with little or no known history about to make their debut.
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In a way, I started to fall in love with the people behind the products thru the brand stories I would weave together from my research and getting to know them in person, whenever I had the honor to. This allowed me to approach what I do in a more emotional and intuitive...a more passionate way and forge real connections with the brands I was responsible for leading, building and working on.
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Awaken the Brand by Suhailah™ was created for existing and aspiring solopreneurs, entrepreneurs (or simply those with an entrepreneurial spirit), creators, leaders, and any individual who feels stuck and unsure about what they stand for or where they're going. It's for those who might not have ever thought about or are otherwise unclear as to who and how they are as a person...a human...connects to what they want to create in the world be that product or service, and so it is rooted in a sense of purpose and, perhaps, even destiny.
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This is not a side hustle or a hobby for me, this is what I do. I have been a brand marketer and builder for 20 years now and I absolutely love what I get to do for work creatively. I also like being of service and have always felt that it is my human responsibility to leave every person and place better, or more enlightened, than when I found it...or when it found me. I bring this philosophy into all that I am, everything that I offer and to all whom I serve.
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I do what I do because I like to help people make theirs dreams come true. There is a quote that I love "There are no passengers on Spaceship Earth. Everybody's crew." (Marshall McLuhan) and I wholly live by this. In this way, the thought of someone not sharing their unique and divine gifts with the world/the world around them and leaving this earth without contributing in ways they wished they could have, knew they should have, and that they felt could have been meaningful in a way that makes a difference to someone else breaks my heart. I want to help. Awaken the Brand by Suhailah™ is one of the ways in which I do this and make my own contribution. It's what I'm here for.
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11 years in as an entrepreneur as of June 2024, in 2021, I furthered my commitment to entrepreneurship by completing Cornell University's program for Women's Entrepreneurship, marking another milestone in my ongoing journey of growth and innovation.
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Some of the consumer facing brands Suhailah has worked on or for:
