SERVICES: What We Do
Strategy
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Communications
Brand Development
Integrated Marketing
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Personal Brand
Book
Consulting
Coaching
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Course
SERVICES: How We Do It
I offer services in 4 different ways listed below, and which can include Marketing and Integrated Marketing, Strategy, Communications and Brand Development; as well as services for personal brands that do not include a physical product or location.
1-on-1 Coaching
One-on-one Brand Development and Marketing Coaching thru Awaken the Brand by Suhailah. - This typically comes as a 4 session package in order for clients to have time to make headway based on the coaching and guidance they receive. - (Clients are selected based on availability and a mutual alignment to ensure the best fit for both parties.)
Brand Strategy Intensive
1-Day VIP Brand Strategy Intensive thru Awaken the Brand by Suhailah. (For Select Clients Only.)
Brand & Marketing Consultant
Marketing and Brand Consultant on a monthly retainer and where we, in many ways, serve as a lead member(s) of a team or organization operating with or for you - except as a Consultant(s), not an employee(s).***
(For Select Clients Only.)
7-Module/Week Online Brand Development Course thru Awaken the Brand by Suhailah. $1,000 (Or two monthly payments of $500) - Two ways to enroll:
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OPTION #1: Access the entire 7-Module course content instantly with a one-time payment. Available on Gumroad and the Gumroad App HERE:
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OPTION #2: Enroll on Teachable where there is an option to split the payment over two months ($500/month). Access it HERE:
*For #1 & #2 - There are a few questions we would send you to gauge where you are with your business and what you think you need for your personal or business brand. If it feels like a good fit and that we can be of service to you, we'd agree on the start date and send you a short agreement. For #1, a 50% deposit is required before the start of the first session, with the balance due at the start of the second session. Once we begin the first session, there are no refunds or cancellations of deposits or the total package cost, although sessions can be rescheduled and postponed for extenuating circumstances and within reason. For #2, full payment is due no less than 72 hrs before the day commences, but can be paid in installments (2 maximum) prior to this time. Please email us by clicking HERE or at info@awakenthebrand.com to get started. Also visit the Awaken the Brand by Suhailah tab on the site menu for more details on Awaken the Brand by Suhailah.
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**For #3 - You can enroll and read more about our 7-Week/Module online course on our site course page by clicking HERE, or by clicking on one of the two course access Options listed above under #3.
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***For #4 - There is a 6-month minimum for this service in order to truly dive in and be effective. We'd first do a complimentary 20 to 30-minute exploratory call and briefing before we got started to see if it's a good fit for both parties. Retainer Fees would be discussed at this time, followed by a formal written agreement once the scope of work and start date have been agreed upon. Please email us by clicking HERE or at info@lanierglobalgroup.com to get started.
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We're looking forward to the possibility of working with you!
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PHILOSOPHY & SERVICES:
WHY WE DO IT
"Do not go where the path leads, go instead where there is no path and leave a trail." - Ralph Waldo Emerson
Our philosophy at lanier global group. (lgg) is that no two clients are alike, but that every client’s product, experience and/or service has the opportunity to enrich and add value to the lives of the people it touches.
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Luxury and prestige brands naturally lend themselves to this notion, and while theirs are often seen as non-essential products and services, they do more keenly understand the emotional connection that is essential in order to garner the kind of trust that translates into lasting brand value with their customers and audiences.
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We would argue (or hope) that the brands that are the most recognizable and most esteemed in the world…the Amazons…the Range Rovers…the Googles and the Apples, did not set out to be just great brands in their visual and verbal identity alone. Rather, they set out to offer exceptional products, services and experiences that enhance people’s lives in one way or another and so, as a result, have become exceptional brands in the process.
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The late Apple founder Steve Jobs’ wife, Laurene Powell Jobs, said in an interview following his 2011 death that her husband wanted to create products that allowed people to work at their highest levels. What an incredible intention. And while we all don’t necessarily want to create the next great tech product or brand like Apple, we can certainly do our best to create products, services and experiences that make life feel and work just a little bit better. Perhaps, a little bit easier. And a little bit brighter.
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The very word Logo, which is the part of a brand's visual identity that often makes us recognize a brand i.e., Apple's apple, Twitter's blue bird, Nike's swoosh and McDonald's golden arches, means "Word." Translated "Word" means purpose, a plan, a pattern. This means a promise, which is why when we say "He didn't keep his word," we mean they didn't keep their promise. It's an intention and it means to do something. So often brands forget or never think about this deeper promise outside of the bottom line and so they don't truly or consistently keep their word.
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Our goal at lanier global group. is to help our clients come back to this by merging head with heart. We don't want you to create and offer products, services and experiences that are a consumer choice simply because of your financial muscle to be able to deploy advertising and marketing methods to make them highly visible and digestible to audiences often arbitrarily, and so temporarily. We want you to be able to have your audience feel something...because of a true and genuine connection, one that lasts and is bulletproof, because you have every intention and desire to help shift their lives in some meaningful way, shape or form and to stay with your promise.
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At lanier global group. we think with our hearts as well as
our heads and so we believe in the power of intuition and
instinct as much as we do the power of research and data.
In the world in which we live today, IQ, EQ (Emotional
Intelligence) and SQ (Spiritual Intelligence) are all equally
necessary in the work that we do.
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